Week 15 Part A: What We Can Learn from Google Analytics

    One of the most useful features I would check regularly for my business is page views. Page views tell me how many times people are visiting my website, which helps me see if the content I’m putting out is getting attention. If the number of views is going up, I know something is working, whether it’s my SEO, social media, or could even be word-of-mouth. If it’s going down, I can look into what might be causing the drop. This is a basic but really helpful way to measure how visible and attractive my website is to people in the digital realm.

    Another important feature I’d pay attention to is engagement. Engagement tells me if people are just clicking and leaving, or if they’re actually interacting with my content. That could mean liking posts, leaving comments, or sharing things on social media. It also includes how long they stay on a page, which shows if they’re really reading or watching something. If I notice that certain types of posts get more interaction, I can create more content like that. It helps me understand what my audience is interested in, which makes my marketing more effective.

    I’d also make sure to track conversions, which are the actions people take after visiting my site, such as signing up for a newsletter, making a purchase, etc. Conversions show whether my content is actually convincing people to take the next step. If I see that people are visiting but not converting, I’d know something needs to be improved. Maybe my site isn’t easy to navigate, or my call-to-action isn’t clear enough. Regularly checking conversions can help me make better decisions about how to improve my site and reach higher goals.

    Additionally, another big one for me would be mobile friendliness. Since most people browse the web on their phones now, it’s super important that my website looks good and works well on mobile. If it’s hard to use on a phone, people will probably leave right away. By checking this regularly, I can make sure I’m not losing visitors just because the site doesn’t function properly on their device. A smooth mobile experience can help build trust and comfortability among a majority audience and keep people coming back.

    Lastly, I’d keep a close eye on my social media traffic and mentions. I want to know how many people are coming to my site from platforms like Instagram or Facebook, and what kind of content is bringing them there. I’d also want to see what people are saying about my business online: Are they tagging me in positive reviews? Are they asking questions or sharing their experiences? Paying attention to that would help me stay connected with my audience and keep improving based on real feedback.

Comments

Post a Comment

Popular posts from this blog

Week1A: My Blog Theme

 Hey everyone, I went with a pretty basic abstract art theme for my blog! What's ironic about this is that I have never been attracted to these styles of art, nor would I have thought to have picked it for a theme.  The reason why I chose this to display my blog was not necessarily due to a changing of perspective over time, but more so from surprising relatability. When I saw this art piece, what I admired the most was the "controlled chaos" that it produced. Everything seemed all over the place yet so well put together at the same time. Recently, my life has felt this way with my messy and uncoordinated work schedule yet constant procrastinated victories. Although this is something that I must improve upon and am hoping to throughout the year, I felt that this was the best fitting theme to use for my blogs as of now. As for the rest, I kept it pretty basic by only boldening and slightly enlarging the texts. I don't have much of a reason why I chose to leave the othe...
Read more

Week 2 Part B - Business Research

Amazon https://www.amazon.com/ Amazon is a huge business centered around the shipping of all sorts of products all throughout the world. Upon research, the biggest social media applications that Amazon uses is Facebook, YouTube, Twitter, and Instagram. These social media accounts were not linked to their official website and I had to search for it myself. When I checked their twitter, they do post advertisement skits and media regularly, however, engagement seems very low. YouTube, on the other hand, seems to take a different approach with less frequent posts but higher engagement and reactions. From what I'm seeing, the videos are a mixture of sneaky advertisements as well as what seems like guides and tutorials of some sort. Their other social media accounts seem to follow a similar trajectory to Twitter. Facebook: last posted 16 hours ago with 29 million followers. YouTube: last posted 4 weeks ago with 816k subscribers. Twitter: last posted 13 hours ago with 6 million followers....
Read more

Week 11 Part A: Using AI, Social Influencers, LinkedIn, Conversation based Social Media and more

     W hen the to pic of using Artificial Intelligence for social media came up, I was immediately interested, especially since I’m currently running my own (fictitious) Asian cuisine business . With so much competition in the food industry, especially online, looking for creative and efficient ways to promote a brand and keeping customers highly engaged is very important. While I already use Instagram and Facebook to post about specials and new dishes, I realized AI could be a tool to help take things to the next level.       Running a food business means juggling a lot of moving parts, and coming up with daily or weekly content ideas can be time-consuming. I’ve been trying out AI writing tools like ChatGPT to help brainstorm catchy captions, write menu descriptions, and even create promotional posts. This can greatly help me stay consistent with my posting schedule without spending hours trying to figure out what to say. Additionally, you can save a lot o...
Read more