Week 15 Part B: What We Can Learn from FaceBook and Other Analytics

    I decided to check out the Instagram analytics for Austin’s Noodles to see how my posts have been performing. Looking at the numbers gave me a clearer idea of what’s working and what I can improve to boost engagement and attract more customers.

    One thing I noticed right away is that our reach has not been doing too well, as I have not been posting regularly. However, the few posts that I have posted garnered some attention, which I think is thanks to better use of hashtags and posting at more active times. Posts with close-up shots of our food dishes performed the best, while I noticed that one post that contained AI seemed to have flopped.

    When I looked at engagement, I saw that some posts were getting views but not many likes or comments. But when I posted something more engaging and creative, such as a fortune cookie concept, the comments increased. This showed me how small changes can help boost interaction and make my page feel more connected to my followers.

    Overall, checking the analytics of all my posts was super helpful. Going forward, I’ll use this info to post more intentionally and keep improving how we market Austin’s Noodles on Instagram and all other social media platforms!

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